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When my brother was about five years old, I gave him a carved onyx turtle for his birthday. I still have a snapshot of his ear-to-ear grin as he clutched his palm-sized prize. He was so innocently oblivious of the war then raging across the American fabric and the death toll in Vietnam.

Turtles became a tradition, and I’ve spent the 40 years since then trying to come up with new and different turtle gifts for him.

This year, my brother got some real turtles for his birthday — a whole bunch of California tortoises that he is helping track and watch over as they are relocated in the Mojave desert somewhere outside of Barstow, California.

A few weeks into the job, he had a couple days off and came to visit me in Las Vegas, where he talked about his hard-shell charges. He and the other trackers are using some high-tech gizmos to monitor the tortoises, and, baby geek that I am, I wanted to know all about the technology from my geekie brother.

But what Kevin really wanted to talk to me about were the tortoises’ personalities. Tracking them around the clock, he’d come to know them as individuals, each with recognizable differences and quirks.

One was stubborn, another very friendly. Some were fraidy cats, pulling into their shells with a hissing noise at the slightest provocation. Yet another was unafraid and openly curious about the nearby humans.

He told me about one who really seemed to want to go back where she came from, and who finally disappeared off in that general direction.

But the one who really impressed him was an intrepid mountain climber — no hill was too steep or unsurmountable, he said, gesturing with his arms to imitate the old boy’s awkward but steady clambering.

So when Kevin e-mailed me that the tortoises’ story had made the big-time — well, the Los Angeles Times — I stopped what I was doing and played the video and found the story.

I read to the last word, and then I cried. His mountain-climbing tortoise friend is dead, likely killed by a coyote, he told the LA Times reporter.

There was another translocated tortoise I’d really gotten to like, even admire,” Lucas said. “He was a tremendous mountain climber with a can-do personality.

“The last time I saw him, he was on a steep slope in howling winds and something didn’t look right,” he recalled. “Through binoculars, I saw that his head and legs were missing. A deep sadness came over me.”

The tortoise was one of at least 28 who have been killed by coyotes desperate from the drought, according to the LATimes report and an earlier account in the Riverside Press Enterprise.

Some are now blaming the coyotes and they are proposing that decoy dogs be used to lure the coyotes in from the desert to shoot and kill them so they don’t kill any more tortoises.

It’s tragic that the tortoises, on the edge of extinction, had to move to begin with. But they couldn’t stay, because the Army needs their former habitat to expand operations at the National Training Center at Fort Irwin.

Training for war.

My mind is filled with sadness, and the words and melody of an anti-war song that was popular the year I gave Kevin his first turtle: “When will they ever learn?”

So keep fightin’ for freedom and justice, beloveds, but don’t you forget to have fun doin’ it.

Lord, let your laughter ring forth.

-Molly Ivins

I am one lucky journo.

So many times in the past 30 years I paused, looked up to the heavens, and thanked the stars that someone was actually paying me to do this fabulous journalism thing.

But as my friend Amy Gahran lamented today in her E-Media Tidbits column, that spirit is long gone from newspaper newsrooms today.

As I know from up-close and personal experience, many newsrooms have been poisoned by a hateful blend of slash, blame and holier-than-thou attitude.

May they all be encased in amber. Soon.

As my friend Molly Ivins once wrote, “I don’t so much mind that newspapers are dying - it’s watching them commit suicide that pisses me off.”

That’s not the culture that lured me into this business, but it is what drove me away.

Once again, though, I got lucky.

My students at UNLV are wonderfully enthusiastic about committing solid, ethical, world-changing and interesting journalism.

They are curious sponges, soaking up every “how-to” and “why” as fast as I can dish it out. They’re excited about experimenting with cell phones and useful tools with wacky names like Twitter and Netvibes and Utterz and Drupal. (Lookout guys, Ning’s next!)

In this faux town, they chose grounded and interesting beats, including poverty, health and nutrition, women’s health, feminism, the diverse neighborhood near the university, celebrity philanthropy, animals, parking, podcasting, social networking, UNLV basketball, Rebel sports, street racing in Vegas, (update) a local’s guide to Vegas entertainment, a critical look at cosmetic surgery, the NFL Draft and the environment.

They understand that there may be no “man” to go work for, and that they are responsible for establishing their credibility, their brand.

Their stories are relevant, engaging, full of facts, context and staying power.

They are the future.

And ya’ know what, Molly?

We’re having fun!

New Twitter applications just keep getting more and more fun, but they are tough to keep track of.

Here’s a delightful and encompassing post from Flowing Data on 17 Ways to Visualize the Twitter Universe.

(Call me crazy, but it reminds me of “Visualize Whirled Peas.” )

The blog’s author, Nathan Yau, says he is a UCLA PhD candidate, “statistics graduate student/computer science graduate obsessed with data and visualization.”

There’s a lot for journalism students (and journalists!) to learn from in his blog. We used to call those pretty, colorful things that went alongside the type “graphics,” but these days, data visualization can be a much better way to tell stories than with words.

I spent an enormous amount of time researching Twitter and then trying to be clear in my description, so I have a great deal of admiration for the folks at Common Craft for raising simplicity to an art form in the following wonderful video.

Twitter in plain English:

Twitter 101

What is Twitter?

It is like a microblog, a place to say your piece, or Tweet, in 140 characters or less.

And it is a place to listen.

Unlike my soapbox of a blog, my Twitter home page is actually a waterfall of other people’s words, blended in a real time river from streams around the world. They are people I have stumbled upon and collected simply by clicking on the button to “follow” them.

Those of my colleagues who already think I’m some kind of weirdo for being on Facebook will probably not be encouraged by the fact that one of my favorite followers on Twitter is a dead guy named Buckminster Fuller. (I’m just saying.)

By Twitter standards, I am a mere amateur, following 150 or so people, a museum and a few news services. (I have not yet made the leap to follow a plant, although it is mighty tempting.) By last night, about 90 or so people including my husband ;-) were following me.

What is Twitter? I think it is giant leap forward in communication and connectivity — and I’m incorporating it in my advanced reporting class at UNLV to help students learn to be better writers, communicators and global netizens.

How, why and when? Here’s the Wikipedia entry, and for that matter, here’s a Wiki started and maintained by Twitter Fans. Laughing Squid posted a nifty little clip and save cheat sheet of commands, and there are more applications born each day.

Thanks to the folks at Strategic Public Relations, here is one of the best tutorials and Twitter hack sheets I’ve seen.

How big is it? Here’s the Swiss Army Knife of stat boxes, Twitstat, real time Twitter analytics. Not to be confused with Twitterholic: Who are these people?

As for where, you can Tweet on your computer or Tweet on your cell phone. But unlike simple phone calls, emails or text messages, Twittering is not ordinarily a one-on-one experience.

A Twitter is a broadcast, tossed out there for everyone to hear.

But that’s just the technical answer.

Twittering, someone else said, is like being in a crowded bar surrounded by people talking on their cellphones. (If someone sends me that link, I would love to give credit.)

Twitter is for parents. “If you can’t let go, just Twitter,” wrote one mom in a delightful New York Times piece.

Twitter can be a lifesaver.

Twitter first got my attention when Chuckumentary got the Twitterverse scoop on the Minneapolis bridge collapse, as is chronicled here in a wonderfully encompassing post in David Erickson’s Internet Marketing Blog.

Last fall, KPBS news in San Diego put up a Twitter headline feed of news on the devastating Southern California Wildfires and massive evacuations. When people are evacuating their homes, putting news on a Web page can be useless if the computer is at home or on the back seat of the car. Sending an email is tantamount to delivering a newspaper to the lawn and hoping they get it. But rushing out a Tweet stream to their cell phone with emergency info is better than gold. As Mark Glaser wrote in his MediaShift column at the time, people quickly learned of the emergency alerts and flocked to the Twitter feeds.

Twitter is news.

I first learned of the death of Pakistan’s Benazir Bhutto from BreakingNewsOn’s Twitters, and I now subscribe to BBC, TechMeme , the Associated Press, and TheNewYorkTimes, among others, so I don’t miss anything.

Journalist Jim Long, aka, Newmediajim, is using Twitter to give a very real glimpse behind the scenes as he, an NBC cameraman, takes off with the White House press corps on Air Force One to exotic places such as Crawford, Texas or Africa, and then back again, to a perch in the Senate press gallery, or even at home with his girl. (The past few days he seems to be in a super-secret and dangerous location whose initials are Baghdad.)

Other journalists do it differently. Take former Wonkette, AnaMarie Cox, who has fine-tuned her snark to a priceless 140-character Tweet from the campaign trail. She’s worth watching, even though there is sometimes a gap of days between posts.

Twitter is community.

It can be like sitting with your friends on a coast-to-coast couch, eavesdropping on a national conversation.

Take the mashup from the Super Tuesday primary night, that let us all see primary-related Tweets live.

Twitter is a village, says Laura Fitton, known as Pistachio to the Twitterverse.

Twitter is connecting people to raise money for breast cancer, as this piece in Loudoun extra.com showed.

Twitter is crowdsourcing. There was Rex Hammock’s low-tech request for help on using a new table saw. There is a Wiki effort to create “Twitter Packs” of people to follow in various industries. And with a lot of help from his Twitter friends,  Guy Kawasaki has created Alltop.com, which includes a section of so-called Twitterati. (If you have to ask …)

Twitter is about groups that are created, morphed and created anew, as people collect around events and ideas. For the TED conference last week, there was a not-so-secret handshake. Put #TED into your Twitter post, and we can all follow along, thanks to the wonders of a search in Terraminds (the Google of Twitter) and an RSS feed. (Here’s the result.) There are slices of RSS feeds for this week’s SXSW festival in Austin, and there will be more that just grow organically.

Venture capitalist Fred Wilson (a big investor in TheStreet.com, where I once worked) calls the “#” slice of Twitter an “event firehose.”

On Twitter things are open and the field is level. You can follow Fred and hear his latest musings, or you can follow Dave Winer, the guy who helped make all of this possible by pioneering and developing RSS, blogs and podcasting too. Or you can follow Howard Rheingold, who foresaw some of these possibilities in his fabulous book, Smart Mobs.

What is Twitter?

It is, says Silicon Alley Insider, a new form of literature, as evidenced by this minute-by-minute account as Ryan K was being laid off from Yahoo!

Written well, a Twitter can broadcast magical poetry of our day-to-day lives, as in this one from Laura Fitton that I quickly “favorited” to share with my students.

Trying to describe Twitter is pointless, Rex Hammock says:

It’s a little like trying to explain the telephone by describing what people talk about on the phone. ‘Telephones are devices that teenagers use to spread gossip.’ ‘Telephones are the devices people use to contact police when bad things happen.’ ‘Telephones are the devices you use to call the 7-11 to ask if they have Prince Albert in a can.’

Twitter, as Doc Searls says, is a prototype.

Twitter is me and you and everybody else talking, connecting and listening.

It is a live window on the world, in at least three dimensions.

 …

Note: As originally published, this piece incorrectly said Guy Kawasaki was with Forrester Research. Kawasaki  is managing director of a venture capital firm, Garage Technology Ventures, and he writes for Entrepreneur Magazine. 

Billion dollar bye bye

I come from the “follow-the-money” school of journalism, so I’ve written about more than my share of billions over the years. But Alan Mutter took my breath away with his post cataloging the staggering volume of dollars that have fled newspaper help wanted, or so-called “recruitment” ads.

Newspapers have lost more than half of their print recruitment revenues since the category hit an all-time high of $8.7 billion in 2000, the peak of the Internet bubble.

Though final numbers aren’t in for 2007, print recruitment revenues will be lucky to hit $4 billion for the year, making for a sales drop of about 54% in the seven-year period.

That money — and perhaps half again as much — went to the Web, according to the Mutter’s top-notch citations:

By the conservative estimate of Peter Zollman, the founder of the Classified Intelligence consulting group, some $3.5 billion in recruitment ads were sold in 2007 by such online entities as Monster, Hot Jobs, Dice, Ladders, 6FigureJobs, Craig’s List (which charges a nominal price for help-wanted ads in the largest metro markets) and scores of small sites like Gas Work, which specializes in positions for anesthesiologists.

Gordon Borrell, who heads a research firm bearing his name, believes the total online expenditure for recruitment last year was a much larger $6.7 billion. His estimate includes not only money spent on sites ranging from Monster to Gas Work but also the funds that companies spend on the recruitment environments they build on their own websites.

So by either measure — $3.5 billion or $6.7 billion — recruitment revenues didn’t evaporate or shrink, as some industry execs have tried to claim. That money and more quite literally fled to places that work on the Web.

Let’s move the argument about newspapers’ sorry state away from crying in their beer over the unreasonable demands of Wall Street and the (yes) gargantuan profit margins the industry has enjoyed.

This isn’t about margins, it’s about blind incompetence.

In any other business, anyone with such an incredibly expensive case of arrogant disconnect would have been fired one year into this seven-year slide.

It’s not hard for anyone who has tried to hire or be hired to know what happened. If you really want to hire someone, you use what works, and that’s not an ad in the local paper or its online component.

When I needed to fill an online editor’s slot at the news Website I ran in San Antonio, the general manager insisted that I take out a print display ad (for free to me, $400+ to anyone else). I also chose to pay $75 to run an ad at JournalismJobs.com, where I got scores of responses, including from two people I later hired. If anyone had replied with a paper resume to the print ad (I can’t remember ever getting a response) I would have suspected they didn’t possess adequate Web skills to do the job for me.

My online place of choice for ads speaks to the Long Tail side of things. Who knew there was a hugely successful online help wanted service for anesthesiologists called Gas Work? And then again, why not? I’d much sooner target the ad to my audience than waste perfectly good trees aiming an ad at people I don’t want, and who don’t want me.

Then there’s the self-serve aspect. Or, as I’ve put it in reference (and deference) to the in-person retail experience at Neiman Marcus, make it easy for me to give you my money – please!

Knowing my schedule back then, I probably put the ad on Journalismjobs.com at 7 p.m. or 8 p.m., after a long day of meetings. As for the ad in the paper, I had to do a mockup, print it out, send it over in interoffice mail to the right department by Wednesday afternoon at 3 p.m., or it wouldn’t make it into the paper that weekend. Sheesh! Before the weekend paper’s classifieds were printed on Saturday, I already had responses to my online ad.

I’m hardly a kid, and in my entire adult life, I never, ever, ever found a job in the paper. I always found jobs through my network of friends, either by word of mouth, email or some other online connection. That’s why I know there is huge potential of help wanted advertising on sites from LinkedIn to Facebook — again, far from the world of newspapers, and even further from the ones that can’t spell social networking anywhere besides the local country club’s golf course. (Yes, Virginia, editors and publishers still do that, sigh.)

So why keep killing trees for recruitment ads? The Chicago Tribune last month announced it will pull its print help wanted ads back to two days a week and focus on its online recruitment ads.

But if you look at newspapers’ online ads, many are still (!) using interfaces that replicate the print model online. With the old-world arrogance of a paper that’s the only print game in town, too many newspaper managers ignore the aspects that make their online recruitment competitors successful. (Just as they still ignore online journalists who warn them not to mirror their print product on the Web. But that’s another story for another day.)

A quick check of some major metro papers’ Websites showed they are charging $359 to $400 for one 30-day help wanted ad, which won’t go up until the next business day (say what?). The character limits were as low as 1,000 (why?), and there’s no mention of any online functionality, from anything as simple as an email mask (provided automatically on Craigslist) or online resume storage or sorting (provided automatically on Monster.com), or live searches or RSS feeds, which places like Cragislist make easily and freely available. As for access to a resume database, provided routinely to advertisers at industry-specific help-wanted sites, the only mention I saw on a newspaper site was the Chicago Tribune, which charges $600 extra for the service.

I know from personal conversations with some print news execs lately that, as much as they whine/complain/blame sites like Craigslist, and Monster.com they haven’t even gone there and they sure as heck don’t know why their users (and I) like the other guys better.

And they call themselves journalists?

Mutter wonders if newspapers can act quickly enough to save the rest of the business.

I say they should just give it up.

Do it in the name of global warming. Think of the trees!

And with apologies to Will Rogers, who said it first and better:

When you find yourself in a $4 billion hole, the first thing you should do is stop digging.

And stop blaming everybody but yourself.

The students and I talked current events today in my Web Publishing and Design class, and the chit chat wasn’t about the Super Bowl or Super Duper Tuesday. It was about Microsoft’s bid for Yahoo and what that could mean for all of us.

One among them knew that Google’s CEO reportedly called Yahoo’s CEO to offer help in the battle, as Reuters reported here.

For some context and food for thought, I screened the short Flash movie Epic 2015 for the class, and we talked more about mergers and the media and the future of journalism. (Note to the creators — it needs updating again!)

I was surprised again at how many elements of that movie have become routine parts of our everyday lives, and tickled that it seemed to anticipate something Twitter-like, even though it saw Friendster and not Facebook.

Some of the students said the movie left them depressed, just as it had been a downer for my print journalist friends when I first showed them Epic 2014 back in 2004, and the remake in 2005.

But I think perhaps the movie doesn’t give adequate credit to the indomitable spirit that lives in all of us who can self-publish (for free!) to places like our blogs, YouTube, Flickr, Twitter, and wherever.

So here is why I am smiling, and thank you Laughing Squid, for pulling it together:

In response to Microsoft’s hostile acquisition bid for Yahoo, many Flickr users are expressing concern for what might happen if Microsoft is successful. They have even created a Flickr Group to address this issue, Microsoft: Keep Your Evil Grubby Hands Off Of Our Flickr, complete with photo pool of MS/Flickr takeover images, including some that envision what a Flickr website re-design might look like with Microsoft at the controls.

 

They are using the system to fight the system — as it should be.

I’d like to think that somewhere, Saul Alinksy is smiling upon them.

Some followup notes from my delightful conversation this morning on KNPR’s State of Nevada, with host Dave Berns and his panel of so-called “witty academics.” (The audio with David Damore, Ken Fernandez and me from University of Nevada, Las Vegas and Eric Herzik of University of Nevada, Reno, is here.)

During the show, I mentioned a wonderful resource at the Project for Excellence in Journalism, which has been running a campaign coverage index showing how much attention the media is giving each presidential candidate. This one, covering the week of Jan. 6 through Jan. 11, shows Democratic Senator Hillary Clinton got far more media attention for her New Hampshire “comeback” than did the also victorious Republican Senator John McCain, who had not won in Iowa. Moreover, this index suggests that Democrat John Edwards is almost being ignored by the media.

One person who called in to the show wondered if the media is shying away from him because of Edwards’ criticism of the kind of big corporations that own the media. I wasn’t as articulate as I would have liked to have been on air, so here is an addendum:

My two cents is that this is more a reflection of “pack journalism” than any philosophical thing on the part of the journalists. I could be wrong, but news organizations are lousy places to pull off a controlled conspiracy thing — they’re generally too blessed disorganized and full of ornery back-talkers.

The screw ups I’ve seen over the years stem more from laziness and fear than some order from on high. The fear comes two ways. First, there’s the fear of getting beaten. If everyone else is covering Candidate X, you’d better do it too or you will look stupid. Second, there is the fear of someone yelling at the publisher because a reporter didn’t cover their event — or because a reporter asked impolite questions. That is very real and very true.

I was pressured that way in my coverage of Texas gubernatorial candidate George W. Bush, as I wrote about here.

Fortunately, everyone seems to have a digital camera and a recorder these days, along with access to free publishing tools on the Web. So it’s a lot harder for candidates and their spinmeisters to squelch things.

Also, I didn’t have a chance during the show to mention a couple of other fine journalism resources for election information. The Las Vegas Sun’s ace database folks put together a truly nifty interactive map that shows voting, party affiliation and contribution information by Zip Code for Clark County. Check it out and play with it — the data tells the story.

And another friend of mine over at Congressional Quarterly sent me a link to CQ Politics Primary Guide – nice stuff and good, accessible information.

Now, a reward for reading this far down.

I really wasn’t joking about Republican candidate Mike Huckabee claiming to have fried squirrel on a popcorn popper in college.

Here thanks to the good folks at Talking Points Memo, is the video:

Just because I am a calloused, cynical journalist, I do wonder if a popcorn popper actually gets hot enough to fry a squirrel.

But then, I wonder about a lot of things.

Perhaps some enterprising reporter will put it to a truth test.

That’s one of my basic rules of journalism, and never has it been so delightfully true as today, when we can not only tell you what someone said, but let you hear how they said it — in their own voice.

One of my students got a very rude awakening last semester thanks to an Embarq screwup, but she turned the incident into a very nice piece of digital journalism.

Have a listen to what she produced and published:

The challenge for the students in my digital storytelling class was to choose the right medium for the story, whether that was text, sound, video, graphics or still images. In this instance, telling the story through text wouldn’t have really done it justice. The sound makes the story.

Las Vegas Sun reporter Tim Pratt, who covers social services and the poor, wrote a piece Jan. 5 about the other victims of this bonehead snaffu by Embarq and the Clark County Housing Authority.

When he interviewed me, Pratt made it clear he understood the power of all things digital by asking if Ruby’s video might “go viral” on the Web.

That would be nice.

What’s important is that journalists no longer need a big old printing press, a radio station or a television station to publish and broadcast stories.

But knowing how to use digital recorders, cameras and editing software is increasingly important.

Just gather the facts, pick a medium, weave the story and publish!

P.S. — Check out the Sun’s Website redesign, which went live today. Among other essentials, they’ve added a field for comments under news stories, acknowledging that news is a conversation.

Thanks to the printing press, the mail coach and the steam packet—gifts beyond the gifts of fairies—we can all see and hear what each other are doing, and do and read the same things nearly at the same time.

— Maria Edgeworth, (1767-1849) Irish author

(thanks to Ted Pease and his alert WORDster Louise Montgomery)

 

So “The Media” (whoever they is ;-), suffered an upset in New Hampshire Tuesday night when Hillary Clinton won. The polls had said Barack Obama would win the Democratic primary race there, but then an unprecedented number of the voters changed made up their minds in the voting booth.

But the good news is that there was no “Dewey Defeats Truman” headline, because we have better and faster tools to turn on a dime and respond to news as it happens.

There’s a lot of speculation about why the pollsters and The Media (and the candidates?) headed into the New Hampshire vote thinking Obama would win the Democratic contest.

I’m not smart enough to answer that.

I wonder, however, if it is not The Media, but instead, the medium. If you agree with the suggestion that it was Hillary Clinton’s “near tears experience” that prompted a remarkable number of people to decide to vote for her, then it was video on the Web that tipped the scales.

Yes, it was ABC’s video, but more than a dozen individuals copied and posted the video on YouTube, and that’s where it went viral, getting more than half a million pageviews and thousands of comments in one-tenth the time it took the Pony Express to gallop a mochila across the country.

I’m thinking that The Media’s not in charge of the message here.

From a personal standpoint, I love that there is still a very serious contest underway, which means the Nevada caucus next week really matters. And even though the UNLV spring semester doesn’t start for another week after that, my students can cover it live, as it happens, with new tools, like Utterz and Twitter.

I had a delightful conversation about the ch-ch-changes and the primary this morning on KNPR’s State of Nevada with host Dave Berns and three political science professors, David Damore and Ken Fernandez of UNLV, and Eric Herzik University of Nevada, Reno.

Here’s a link to the audio from the show, and I expect we’ll be back for more next Wednesday morning after the Nevada caucus.

How wonderful it is that no matter which time zone we’re in, we all have a front row seat!

Beaver mania


We managed to leave Buc-ees without this gem — a beaver neck rest complete with smiling Buc-ee face, paws and a flat tail. The store on I-10 has added a lot of beaverphernalia, including boxers, but no briefs.
Mobile post sent by charlotteanne using Utterz. Replies.

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